หนังสือ An Introduction to Political Communication 2nd Edition โดย Routledge ปกติราคา 12.99 ปอนด์ ( 665 บาท) เหลือเพียง 5.99 ปอนด์ ( 306 บาทเท่านั้น)… An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relation, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: the rise of New Labour under Tony Blair and the failure of the Conservative general election strategy in 1997; the scandals surrounding the Clinton presidency and the perceived dumbing down of American media; the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations; the liberalizing power of the Internet and concerns about threats to the standards of democracy. Brian McNair is Reader in the Department of Film and Media Syudies at Stirling University. He is the author of News and Journalism in the UK, Glasnost, Perestroika and the Soviet Media and Images of the Enemy…