Roles & Responsibilities:1. Develop and Implement PR Strategies:• Create and execute comprehensive PR strategies aligned with organizational (TikTok Shop) goals• Manage the development and distribution of press releases, media kits, and other PR materials2. Media Relations:• Build and maintain strong relationships with journalists, editors, and key media representatives• Respond to media inquiries and coordinate interviews, press conferences, and other media events3. Content Creation:• Develop compelling and engaging content for press releases, articles, speeches, and other communication materials• Collaborate with internal teams to ensure consistent messaging across all communication channels4. Crisis Management:• Act as a spokesperson for the organization in times of crisis, managing communication to protect and enhance the company's reputation5. Social Media Management:• Contribute to the organization's social media strategy, ensuring alignment with PR objectives• Monitor social media channels for relevant trends and conversations6. Event Management:• Plan and execute events, including product launches, press conferences, and industry-related functions• Coordinate with external vendors, agencies, and partners as needed7. Measurement and Reporting:• Establish key performance indicators (KPIs) to measure the success of PR initiatives• Provide regular reports on PR activities and their impact on the organization's objectives
Qualifications• At least 7 years of working experience• Bachelor's degree in Public Relations, Communications, Journalism, or related field. Master's degree is a plus• Proven work experience as a Public Relations Manager or in a similar PR role• Strong written and verbal communication skills, with the ability to craft compelling messages• Excellent media relations and crisis management skills• Demonstrated experience in managing social media platforms for business• Creative thinker with the ability to generate innovative ideas and campaigns• Strong organizational and project management skills• Ability to work effectively in a fast-paced, dynamic environmentอ่านเพิ่มเติม