Roles & Responsibilities:1. Campaign Strategy and Planning:• Develop and oversee the creation of comprehensive marketing campaign strategies that align with business goals• Collaborate with cross-functional teams to define campaign objectives, target audiences, and key messages2. Team Leadership and Management:• Lead and mentor a team of marketing professionals, providing guidance, support, and facilitating skill development• Allocate tasks, set objectives, and evaluate team performance3. Campaign Execution and Management:• Oversee the end-to-end execution of marketing campaigns, including budget management, creative development, and media planning• Ensure that campaigns are delivered on time and within budget4. Cross-Channel Marketing:• Implement integrated marketing campaigns across various channels, including digital, social media, email, content, events, and traditional media• Coordinate efforts to maintain a consistent brand message and identity5. Data Analysis and Optimization:• Analyze campaign performance using metrics and data-driven insights to make necessary adjustments for optimal results• A/B testing and refining strategies for continuous improvement6. Content Development and Creative Direction:• Work closely with creative teams to develop compelling marketing assets, including copy, visuals, videos, and other materials that align with campaign goals7. Budget Management:• Manage campaign budgets, negotiate with vendors, and ensure cost-effective marketing solutions8. Market Research and Competitive Analysis:• Stay informed about market trends, consumer behavior, and competitors to identify opportunities and threats9. Reporting:• Provide detailed reports on campaign performance, including ROI, and present results
Qualifications• Bachelor's degree in marketing, business, or a related field• Extensive experience in marketing, including campaign management, with a strong track record of successful campaigns• Strong leadership skills with a history of managing and developing marketing teams• Excellent understanding of various marketing channels and emerging trends• Proficiency in data analytics and marketing automation tools• Strong project management and organizational skills• Exceptional communication and negotiation abilities• Strategic thinking and problem-solving skills• Creativity and ability to develop innovative marketing strategies• Knowledge of relevant legal and ethical considerations in marketingอ่านเพิ่มเติม