Job Description• Develop and manage daily execution of online lead generation through paid channels with focus on paid search and social media to drive key performance metrics.• Responsible for all aspects of keyword management and bidding strategy of the day-to-day search marketing activities.• Lead the development and implementation of paid social and programmatic strategy with different media partners as well as tracking the performance towards performance marketing goals.• Analyse the conversion funnel to optimize performance and ensure conversion targets are met.• Closely monitor day-to-day financial results, report on acquisition marketing budget and making adjustments where necessary.• Maintain a data-first approach through continual experimentation and optimization of content from marketing team and copy to meet and exceed strong company goals (a/b testing, etc.)• Analyse and interpret key success metrics to influence strategic optimization recommendations• Keep abreast of the latest digital marketing trends and tracking technologies. Requirements• Bachelor’s Degree or Master’s Degree in marketing, advertising, or related fields.• 3-5 years of experience in business strategy.• Proficiency in Google Ads, Facebook Ads, TikTok, LinkedIn, etc. is preferred.• An inherent team player with a fervour for digital media.• Possess strong analytical skills, a thirst for learning, and a willingness to share knowledge.• Display initiative, energy, self-motivation, and a readiness to tackle challenges.• Experience in B2B business is a valuable addition.